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Jürgen Münch – keynote

Creating Value with Software: A Blueprint for Continuous ExperimentationJuergen Muench

Finding the right scope for product development in order to build products that customers want is crucial for success. An important approach for steering development towards the right scope is to continuously conduct experiments. Insights from such experiments directly influence frequent iterative deliveries. Success cases from industry show that such an approach helps companies to gain competitive advantage by reducing uncertainties and rapidly finding product roadmaps that work. However, defining and conducting the right experiments can be challenging:

How can we identify the relevant questions we need to answer for making good product decisions? How can we find the right hypotheses to test? How can we define metrics that inform product decisions? How can we justify the efforts for experimentation? How can we link the experimental findings with product decisions and dynamically change a product roadmap? This talk answers the questions above and provides a step-by-step blueprint to put continuous experimentation into action.

BIO: Jürgen Münch is a Professor of Software Engineering at Reutlingen University, Germany, and a Research Director in the Department of Computer Science at the University of Helsinki, Finland. He specializes in software engineering, in particular data- and value-driven software development, product management, agile engineering, and innovation. Results are documented in five books and more than 150 refereed publications. Jürgen has been a principal investigator of numerous research and development projects. He regularly teaches product management courses and helps companies to develop innovation capabilities and new digitally-enabled products and services.

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