Topic: Kill your feature-based roadmaps before they kill your business
Kill your feature-based roadmaps before they kill your business.
Traditional feature-based roadmaps may seem like a solid plan for success, but they often create a false sense of certainty. By locking teams into rigid plans, businesses risk losing the flexibility needed to adapt to changing customer needs and market dynamics.
This session will challenge the conventional roadmap mindset, showcasing how leaders can adopt a more flexible, outcome-driven approach. By focusing on impact rather than output, teams can explore, experiment, and uncover the best solutions to real customer problems.
Attendees will gain insights into modern product management practices that emphasize learning, adaptability, and continuous improvement — essential for staying competitive in today’s fast-paced environment. Discover how shifting to an outcome-focused roadmap can unlock greater agility, drive business success, and help teams deliver real value.
Urmo Keskel is a product management leader with 20 years of experience driving innovation and delivering impactful solutions. Together with his team, he played a key role in the creation and go-to-market success of Smart-ID, Mobile-ID, and DigiDoc software.
Currently, Urmo is focused on cybersecurity as the co-founder of Phishbite, where he helps companies reduce cybersecurity risks by raising employee awareness.
In his approach to product management, Urmo emphasizes experimentation, data-driven decisions, and the power of empowered teams.
He is also a contributor to the Tallinn Product Group Substack channel (tpg.ee).
Track: Innovative Leadership