Julia Västrik

Topic: You As The Product: Reinvent Yourself Using Lessons from Product Innovation


You As The Product: Reinvent Yourself Using Lessons from Product Innovation

Topic summary

What if you treated your career like a cutting-edge product?

The most successful companies constantly reinvent themselves by exploring the future while excelling at exploiting the present to stay ahead of everybody else and beat disruption.

Successful professionals embrace the same strategy – they excel at what they are doing currently while constantly exploring new opportunities to stay relevant and maximize their market opportunities.

There are many common points between product development and professional development, as in addition to being human beings, we are also economical products in the open professional market. Because of this, we can learn valuable lessons from Product Innovation and use them to innovate our careers.

During the session, we will explore the foundations of Product Innovation and see how the principles from this field can be applied to our professional development to fuel our growth and enable us to adapt and thrive in an ever-changing market.

You will learn actionable tools and strategies for constantly reinventing and elevating your professional life, allowing you to fearlessly face disruptive market changes and stay invincible in the long run.


During her career in IT, Julia has worked as a Software Engineer, Project Manager, Scrum Master and Enterprise Agile Coach. She is highly passionate about team coaching being a genuine believer in the huge potential of teamwork, Julia is also enthusiastic about designing inspirational trainings and facilitating creative workshops, as well as running experiments at all levels: personal, teams, and organization.

Julia drives the Agile community in Estonia. She started Tallinn Agile Meetups and is part of the Agile Saturday Tallinn conference organizers’ team.

Now, Julia works as an Agile Coach at an Estonian start-up, Scoro, and she also runs her own company providing training and consulting services.

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