Mashing up customers, users, product and business
Finding a product that people want to buy and use is common problem in software product development.
I will present a “how-to” for achieving viable software product business by combining Customer Development, Lean Startup, Business Model Generation, User-Centered Design and Agile software development.
Bio:
Marko has co-founded two companies, built concepts from idea to product, sold IPRs, coached AaltoES startups and been executive advisor for Finnish Deloitte TOP10 growth companies. He has applied Lean Startup in both product and service innovation context and has done several public speaking appearances regarding lean, agile and product development. Currently Marko is a partner at Gosei and helps companies to become better